Base Blonde ++ Shampoo

Brassiness creeping in? This powerful purple toning shampoo helps knock out unwanted yellow hues in pre-lightened, natural blonde, highlighted and grey hair—so your blonde looks crisp, cool and salon-fresh between appointments. Advanced violet pigments deliver instant tonal correction while the botanical BASE Complex supports hair against UV exposure and everyday environmental stressors, adding vibrancy and shine to your just-toned, icy finish (not brassy blonde!).

With a rich lather that distributes pigment evenly from roots to ends, it’s your go-to when warmth starts to peek through. Leave on for up to 5 minutes, rinse, and follow with the matching conditioner to dial in that clean, luminous blonde you love.

Good to know: This formula contains colour pigments—avoid contact with tiles, grout and other porous surfaces as staining may occur. Discontinue use and seek medical advice if irritation occurs. External use only.

• Paraben free

• Colour safe for longer lasting colour

• Gentle to use every day

• Vegan friendly

• Australian made and owned

300ml and 1 Litre